Around the world, the local food movement is gaining momentum, and anyone from celebrity chefs to simply conscious people are trying to stick to the 100 Mile Diet.
Why? Because it is healthier for you, and healthier for the planet. Local food means big advantages: fresher produce, reduced transportation (read: less CO2, less petrol, less packaging), more organically grown items, and knowing who grew your food. In an effort to bring the focus on local food mainstream, organizations around the world have launched truly smart ad campaigns. Find our 10 favourites here:
1. Local Food by Thomas Cheng - Canada
Toronto-based graphic designer Thomas Cheng created three ads to encourage readers of Now Magazine to eat local -- we added the smiley face to this one.
Australian Animal Posters - Denmark
Ok, so this one really shouldn't be on the list, but we kept it because with one minor tweak, it could be revamped for our cause. The work of ad powerhouse Saatchi & Saatchi, it's all about promoting traditional Australian food, served at the restaurant Reef 'n Beef. It says: "If it's not Australian, it's not on the menu".
The only problem is...the restaurant is in Copenhagen, Denmark, where neither crocodiles nor emus can be locally sourced. Ugh.
It's Time for Real - Canada
An engaging infographic animation explains how much food Canada is currently importing and what consequences this has on the local economy, the environment, and neighbourhoods. This message works all over the world, but is specifically addressing Canadians, telling them to start shopping for local produce.
The movie (watch it here) forms part of the campaign Eat Real, Eat Local by the Unilever brand Hellman's.
